Searchmetrics contributor Jan Grundmann has published an in-depth article highlighting the Google Winners & Losers in the US for the year 2021.

He says, “It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than in previous years. Which U.S. websites successfully rode the wave? And which sites took a nose dive? Also, what impact did the year’s two major Google Core Updates — June/July and November — have on Google.com rankings? Read on to find out who made our lists.

Google’s 2021 loser is Pinterest, while Instagram comes out top in 2021

If Google were to have a social network award, it would most certainly have gone to Instagram in 2021. In absolute terms, Instagram achieved an unprecedented rise in SEO visibility in our index for Google.com. For its competitor Pinterest it was all downhill. Pinterest was one of the biggest losers in 2021. This trend is the same across all the countries we analyzed. Instagram seems to be getting a lot right, while Pinterest seems to have fallen out of favor with Google.”

Google Winners & Losers 2021: US

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