Media Planning: The Ultimate Guide [Guide]
HubSpot has published ‘
Kristen Baker says, “Discover the importance of media planning and how the process can save you valuable time, boost conversions, and increase engagements.
As you work through the following media planning steps, keep in mind that how your business applies the results and conclusions derived from each step will be unique based on your audience and needs.
1. Conduct market research.
The first thing you’ll want to do when developing your media planning process is conduct market research. Market research will allow you to tailor the content you create and the media plan you implement to your target audience and customers.
Start by creating (if you haven’t already) and studying your buyer personas as well as developing an understanding of who your target audience and current customers are.”
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