What’s an Instagram Handle? [Explained]
An Instagram handle, or “username,” is the identity you use on Instagram to connect with followers. It gives you a key tool for building a memorable identity for your audience.
HubSpot contributor Erin Rodrigue has published an in-depth article on Instagram Handles highlighting some ideas to create great handles.
She says, “Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.
It’s easy to confuse an Instagram handle with your Instagram name. However, they both serve different functions. The biggest difference is that an Instagram handle is unique — once you choose it, no one else can claim it. An Instagram name, however, can be the same amongst multiple users.
An Instagram handle has several purposes — first, it’s what people use to tag you in photos, videos, and stories. For example, HubSpot’s handle on Instagram is @HubSpot, which users can type to mention the user in posts.”
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