Blogging is one of the most efficient ways to promote your products and services through knowledge sharing. It continues to grow with newer techniques and technologies.

Ahrefs contributor Si Quan Ong has published an article highlighting 70 blogging statistics for 2022.

He says, “These are the most interesting blogging statistics we think you should know.

  1. Long-form content gets an average of 77.2% more links than short articles (Backlinko).
  2. 60% of marketers report that content marketing generates demand/leads (Content Marketing Institute).
  3. 74% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity (Curata).
  4. There are more than 600 million blogs out of 1.9 billion websites in the world (Hosting Tribunal).
  5. The number of bloggers in the U.S. is estimated at 31.7 million in 2020 (Statista).
  6. 77% of internet users read blogs (Social Media Today).”

70 Blogging Statistics for 2022

Ahrefs

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