Ben Fisher, the co-founder of Steady Demand, has published an article highlighting six common local SEO myths.

He says, “There is no shortage of digital snake oil salesmen out there who rely on myths, half-truths, and downright falsehoods to convince you they can magically boost your rank…for a hefty fee, of course. If you encounter anyone telling you they have a magic solution to boosting your GBP listing, run away! Here are five of the top myths you might run into.

Myth One: Google Stacking

This one is all too common. You might hear the suggestion that stacking Google products (e.g. – using Google Drive or Google Sheets for links in your GBP listing, or embedding a Google Map with tons of pins on your landing page) might give you a boost.

It doesn’t.

The concept they are selling you is that somehow, by using Google properties against themselves, there is some kind of authority granted by manipulating their own platforms. There isn’t.”

Common Local SEO Myths

Steady Demand

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