Your Guide to Building a YouTube Ad Sequence
YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures.
Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence.
She says, “YouTube ad sequences offer a valuable opportunity to connect with your target audience. Here are a few ways your business can leverage this tool—and why you should consider using it.
Deliver Your Brand’s Message in Order
If you’ve set up solid targeting parameters and built YouTube remarketing audiences, then you can feel relatively confident that your video campaigns are successfully reaching your target audience. But unless you run a lot of one-off, short-term campaigns, you can’t always control exactly when your audience sees most of your ads.
YouTube video ad sequencing gives you much more control than you get from running a standard video ad campaign. That’s because Google Ads treats each video in a sequence as a required step. In other words, users must view step one before seeing step two, and so on.”
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