Pinterest is considered to be a potential social network for marketing and advertising. Pinterest ranks high in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat.

Blogging Wizard contributor Adam Connell has published an article highlighting 33 latest Pinterest statistics and trends for 2022.

He says, “First, let’s take a look at some Pinterest statistics related to usage. These stats tell us more about the state of the platform this year.

1. Pinterest has 454 million monthly active users (MAUs)

If Pinterest was a country, it would be the third-largest country in the world and have a greater population than the US. The platform had 454 million MAUs as of the second quarter of 2021. Interestingly, this is actually down by around 24 million from last quarter.

However, it’s worth noting that the slight drop in users over the last quarter comes off the back of a rapid increase for the 2 years prior, which was driven by changing consumer habits as a result of the pandemic. Pinterest’s audience grew from 291 million at the start of 2019 to 478 million at the start of 2021.”

33 Latest Pinterest Statistics And Trends For 2022

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