To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors.

AdWeek is hosting a webinar ‘How Top Brands Orchestrate Customer Journeys: The Latest Trends in Audience Segmentation’ on Thursday, February 17, 2021, at 1.00 pm EST.

The AdWeek team says, “Hear from News Corp SVP and global head of subscriptions Esfand Pourmand, in conversation with ActionIQ, for a look at how the publisher has modernized subscriber experiences for its category-leading properties like The Wall Street Journal, The New York Post and more. You’ll find out:

  • The benefits of replacing a campaign mindset with a customer journey focus
  • Which technologies and processes are required to execute customer journeys at scale
  • Best practices for developing and optimizing customer journeys.”

How Top Brands Orchestrate Customer Journeys: The Latest Trends in Audience Segmentation

AdWeek

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