A strong LinkedIn marketing strategy can help you drive more leads across both your organic and paid efforts.

Social Media Examiner contributor Anna Sonenberg has shared 10 tips to help you get more LinkedIn leads and conversions.

She says, “Want more quality leads on LinkedIn? Wondering what to do to convert more followers?

#1: Add a Customized Call-to-Action Button to Your LinkedIn Company Page

LinkedIn offers a long list of options for generating leads using your personal profile. For example, you can connect directly with prospects or send InMail messages to expand your network. To provide value, you can publish posts, write articles, or send newsletters. To streamline lead generation, you can even invest in paid tools like Sales Navigator.

But what if you want to put your business in the spotlight instead? LinkedIn offers a different set of lead generation options for company pages, but with an organic content strategy and an advertising plan, you can produce results that are just as impressive. Let’s get started with the basics.”

How to Get More LinkedIn Leads and Conversions

Social Media Examiner

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