Is There Such a Thing as the Best Word Count for SEO? [Answered]
Content Marketing Institute contributor Ann Smarty has published an article answering this essential question ‘Is There Such a Thing as the Best Word Count for SEO?’.
She says, “Word count has usually been a contributing metric helping content marketers judge the quality of text-based content. Historically, some assume Google has been doing the same.
Together with keyword density, word count has been assumed to be an SEO factor as part of educated theories: Google is a machine, and how else would a machine understand content quality? Word count seemed to be the only straightforward signal a machine would be able to understand.
Yet, Google representatives clearly state word count was never an SEO factor claiming, “More words are not better.”
So why does the word-count belief persist? Quite a few tests indicate a connection between word count and Google’s rankings. Each of those analyses found content between 1,000 and 2,000 words seemed to rank higher.”
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