Step-by-Step Guide to Create the Content Your Team Needs [Guide]
Content creation is a dynamic process. It requires a combination of creativity, consistency, and persuasive skills.
IMPACT’s John Becker has published a step-by-step guide to creating the content your team needs. It covers nine steps of content marketing production.
He says, “The content creation process is pretty simple. It’s a linear progression that moves from initial idea generation to final publication and promotion. If things are firing on all cylinders and you’ve got a high-need piece of content, it’s possible to get that piece through all the stages, from brainstorm to publication, in less than a week.
In most cases, though, each blog post or video or case study spends a good deal of time waiting to move forward — and much of this will be beyond your control. In reality, each piece of high-quality content could take several weeks from start to finish.
Knowing that you’re expected to publish three pieces of content each week, you’ll need to have quite a few pieces in production at any given time. We call that “building your pipeline,” and here’s a full article that explains exactly how you do that.
But for now, let’s look at the steps you’ll follow for each piece of content. Each piece you write will follow the same general process, which I’ll outline.”
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