Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings.

MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content.

He says, “There are many reasons why long-form content can work well for a business, and brands rarely take advantage of all of them. We can often get so caught up with writing the actual content, that we forget about the related work we need to do, and lose sight of the benefits.

Let’s look at some of the reasons why long-form content can work so well, along with how we can get the most from it.

It’s copy-rich, and easy for Google to crawl and understand

Long-form, written content is very easy for Google and other search engines to understand. This can be a stark contrast to more complex content such as data visualizations or interactive infographics.”

Why SEOs Need to Invest More in Long-Form Content (and How to Do It)

MOZ

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