Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination.

AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST.

The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your business. You’ll find out:

  • The benefits of Google Marketing Platform and Google Cloud Platform in the cookieless future
  • The importance of first-party data strategies as part of your Google approach
  • How digital maturity with Google can unlock business value.”

 

Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future

AdWeek

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