Rethinking Audience Engagement for a Digital-first World, March 16 [Webinar]
Digital fatigue is not a sign of our changing times, it’s just a sign that people are tired of bad marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging, and authentically human. Maybe even fun.
Content Marketing Institute is hosting a webinar ‘The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World’ on Wednesday, March 16, 2022, at 2.00 pm ET.
The CMI team says, “In this session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including:
- Having an audience-centric approach to webinars and events
- Moving from presentations to serialized programs
- How to personalize content experiences
- How to turn audience engagement into data that converts”
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