As technology drives ahead, creativity can ensure it is properly mapped against human intent, interests, passions, the need for discovery, connectivity and marketplace conversations. This symbiosis will become even more crucial as Web 3.0 and the Metaverse emerge.

AdWeek is hosting a webinar ‘The Intersection of Creativity and Technology: Prepare for the Rise of Web 3.0’ on Tuesday, March 1, 2022, at 1.00 pm EST.

The AdWeek team says, “Join digital innovator Albert Thompson of Transient Identiti and Meltwater’s Chris Caro for an informative look at how creativity and technology can work together effectively. You’ll find out:

  • How marketing teams can marry creativity and technology through the use of social and digital intelligence, consumer insights, competitive intelligence, UGC and more
  • How “points of friction” can help define the role technology or creative plays in solving client challenges
  • How to apply these principles to your strategic and creative processes to create winning campaigns in 2022.”

The Intersection of Creativity and Technology: Prepare for the Rise of Web 3.0

AdWeek

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