Your Guide to Creating a Strong Marketing Strategy in 2022
You need a strong strategy to succeed in the fast-paced marketing world. A robust marketing strategy can help you reach your target audience.
HubSpot contributor Kayla Carmicheal has published an article highlighting seven
She says, “Without a defined strategy, you’ll essentially be throwing things to the wall to see what sticks. And it’s costing you cost, time, and resources.
A marketing strategy will:
- Align your team to specific goals.
- Help you tie your efforts to business objectives.
- Allow you to identify and test what resonates with your target audience.
There are seven key steps to crafting a successful marketing strategy: Build your marketing plan, create your buyer personas, identify your goals, select the tools, review your existing resources, audit and plan media campaigns, and lastly, execute your strategy.
1. Build a marketing plan.
Wait, I have to make a plan for my strategy? What’s the difference?
Your marketing strategy provides an overview of the reasons why your marketing team will need certain resources, take certain actions, and set certain goals over the year. Your marketing plan is the specific actions you’ll take to achieve that strategy.”
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