Integrated Campaigns & Content Offers Alignment, March 2 [Webinar]
Variety adds value to your content marketing. According to Content Marketing Institute, 47% of buyers view three to five pieces of content before engaging with a sales representative.
Content Marketing Institute is hosting a webinar ‘Integrated Campaigns & Content Offers Alignment’ on Wednesday, March 2, 2022, at 2.00 pm ET.
The CMI team says, “On Wednesday, March 2nd, join Meghan Flannery and Molly Sloan for Partners in Crime: Integrated Campaigns & Content Offers Alignment.
You’ll learn:
- The importance of a solid feedback loop between Demand Gen & Content Marketing and how to lock one into place
- How to align your integrated campaign content with your buyer’s journey
- How we measure the impact and value of campaign content.”
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