MarketingProfs is hosting the ‘Marketing and Sales Enablement Friday Forum’ on Friday, March 11, 2022, at 11.30 am ET. Attend this event to discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. This event will have the following three sessions: Pivot, Pivot, Pivot. Post-Pandemic Hacks to Support Your Sales Team Closing the Great Divide: Building a Bridge Between Sales & Marketing Six Primary PLG Motions: What’s Right for Your Business?. Marketing and Sales Enablement Friday Forum MarketingProfs... [...]

Search Engine Journal is hosting a live podcast ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons on Friday, February 25, 2022, at 3 pm ET. Loren Baker says, “Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long-plays is easier said than done – or is it? Grant Simmons, Director of SEO at ClickFluent Consulting, will discuss how to position yourself as a thought leader for your department, clients, and shareholders,... [...]

Too bad we didn’t have PrimeDrive when we lost a hard drive full of data during what we thought was a safe backup. We ran out of hard drive space, bought a 2TB flash drive to save our data on, to free up space on the hard drive. But the flash drive was a fake [too bad; we didn’t see this video until later: https://www.youtube.com/watch?v=ZG-Joa3e5Tk]; it only held a few MB, not 2 TB. When it filled the space, it wrapped around to the beginning and wrote our data on top of the previous data. In the end, we lost over 90% of important data. With PrimeDrive, it’s different. It is... [...]

Creating content is the foundation for your content marketing journey. And showcasing the content in the most appropriate manner is the way to reach the target audience. IMPACT’s Kimberly Marshall has published an article highlighting three steps to help you organize content on your website. She says, “To better reach our buyers with content, we need to first understand how the buying process has changed. Buyers once had their minds made up an average of 25% of the time before they walked into your business or talked to someone in sales, which meant sales teams had quite a bit of leeway... [...]

As technology drives ahead, creativity can ensure it is properly mapped against human intent, interests, passions, the need for discovery, connectivity and marketplace conversations. This symbiosis will become even more crucial as Web 3.0 and the Metaverse emerge. AdWeek is hosting a webinar ‘The Intersection of Creativity and Technology: Prepare for the Rise of Web 3.0’ on Tuesday, March 1, 2022, at 1.00 pm EST. The AdWeek team says, “Join digital innovator Albert Thompson of Transient Identiti and Meltwater’s Chris Caro for an informative look at how creativity and technology... [...]

A/B testing markets to customer segments, not individual customers, missing opportunities to tailor decision-making at the customer level. Third Door Media is hosting a webinar ‘A/B Testing is Dead, Long Live A/B Testing!’ on Thursday, March 3, 2022. The Third Door Media team says, “Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that? A/B testing doesn’t scale – the more dimensions and choices you want to make, the longer... [...]

AIWA22 Site Builder was just released, the 2022 upgraded version of the original AIWA. It’s software that builds your websites for your own use or to sell – commercial license is included – without any technical skills needed. Face it; you need a good website. In our modern, COVID-driven age, every solopreneur and every business needs a website and mobile app. Having a website with a related iOS app and Android app is essential for online business success. That’s true for you. It’s also true for millions of businesses you can offer online services to. For Website... [...]

SEO is the backbone of your business. With a strong SEO strategy, you can attract more and more visitors to your website and increase sales. HubSpot has published a new video ‘SEO Tips For Beginners | Rank #1 on Google in 2022’ to help you improve your Google search rankings. The HubSpot team says, “In this video, we’re discussing SEO tips for beginners that will help you rank #1 on Google!” HubSpot  [...]

By engaging your followers and visitors on Facebook, you can increase the chances of conversion. In his latest video ‘How to Increase Facebook Engagement and Get More Likes in 2022’, Neil Patel has shared some useful insights to improve Facebook engagement. He says, “Your Facebook reach is almost dead, but we’re about to change that. Today I’m going to break down how to increase your Facebook engagement and get more likes in 2022.” Neil Patel’s Blog  [...]

Instagram Reminders is a new feature for feed posts. When you add a reminder to your post, users can opt to receive a notification about the event or promotion you’ve highlighted in the content. Social Media Examiner contributor Anna Sonnenberg has published an article on using Instagram Reminders for marketing. She says, “In this article, you’ll discover what Instagram reminders are and how to use them for marketing your business. This feature appears to be available in the Instagram mobile app only. Native tools like Instagram desktop publishing, Creator Studio, and Facebook Business... [...]