Shopify SEO is a set of  SEO adjustments that are unique to the Shopify platform.

MOZ has published its updated guide called ‘Shopify SEO: The Guide to Optimizing Shopify’.

Christopher Long says, “Some of the most common Shopify SEO recommendations are:

Remove duplicate URLs from internal linking architecture

In terms of SEO, duplicate content is the highest priority issue we’ve seen created by Shopify. Duplicate content occurs when either duplicate or similar content exists on two separate URLs. This creates issues for search engines as they might not be able to determine which of the two pages should be the canonical version. On top of this, often times link signals are split between the pages.

We’ve seen Shopify create duplicate content in several different ways:

  1. Duplicate product pages

  2. Duplicate collections pages through pagination.”

Shopify SEO: The Guide to Optimizing Shopify [Updated for 2022]

MOZ

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