Content Marketing Institute has recently started the ‘Masters of Content’ webinar series. The first part of the series was held last week.

The episode is available on demand.

The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied to your content marketing strategies and help you create your own success stories.

To kick off the series, we’ve invited the award-winning team at MSPC Agency to take us through three case studies highlighting how out-of-the-box thinking helped their clients overcome the creative challenges of the pandemic and produce noteworthy results.

They’ll share:

  • How compelling testimonial videos were created for Biologics by McKesson using patient-provided devices without in-person shoots
  • The enterprise content campaign to celebrate U.S. Bank clients via organic social posts, videos, and web articles for Small Business Week
  • The content strategy that allows 3M to reach production employees who have limited email access at work with a quarterly print magazine.”

Masters of Content January 2022

Content Marketing Institute

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