Seven Ways to Generate More Leads with Webinars
Hosting webinars is one of the most successful tactics to attract your target audience and keep them coming to your website.
Search Engine Journal has shared seven useful strategies to use webinars for generating quality leads.
The SEJ team says, “The key to a successful webinar that can attract high-quality leads and increase ROI is a thoughtful vision, a solid marketing plan, and an air-tight follow-up strategy.
1. Identify The Audience You Want To Reach
As you start planning your webinar, use surveys, online research, past buying behavior, and your registration list to gain a clearer understanding of your ideal buyers’ needs and concerns.
This will help you understand the buyer persona you are targeting with your content.
The more you understand your audience’s needs, content preferences, and buying behavior, the more you can tailor your webinar and your offer for their needs.”
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