Fractured Search Intent: Understanding Mixed SERPs [Video]
Ahrefs has published a new video ‘Fractured Search Intent: Understanding Mixed SERPs’ featuring Sam Oh.
The Ahrefs team says, “Search engines are usually pretty good at treating results for these queries. But sometimes it’s not that easy to tell one search intent from the other. And if you cannot handle fractured intent and match one of them, you’re not going to rank high.
In this video, you’ll learn what fractured search intent is and how to understand and interpret mixed SERPs.”
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