Are 301 Redirects Bad For SEO? [Answered]
SEO expert Dan Rich has answered this important question ‘Are 301 Redirects Bad For SEO?’ in his latest blog post.
He says, “Having a site full of 301 redirects shouldn’t cause any ranking issues, here are a few reasons why:
1. Redirects Don’t Cause You To Lose PageRank
In the past (post-2016) if you redirected a page not all of the link authority (PageRank) would transfer over to the new URL.
This means that the page would potentially not rank as well as it did prior to the redirect.
As of July 2016, this is no longer the case, if you redirect a URL the full link authority of the page will carry over.”
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