Create A Successful Paid Media Strategy

A well-planned paid media strategy can help you highlight your business at the right place leading to expansion of your reach for making more sales.

WordStream contributor Amy Bishop has shared six essential elements of a successful paid media strategy in 2022.

She says, “If 2020 was the beginning of what seems like an eternity of “unprecedented times” and 2021 was the year of big shakeups, there’s no telling what’s in store for 2022. But based on the marketing trends so far, here are the six ingredients we know you’ll need.

1. Review & reset benchmarks

It’s a best practice to review benchmarks and set goals on a regular basis, sure. But it’s time to look beyond the recurring analysis that we frequently do to monitor campaign performance and do it at a macro level.

As I mentioned above, 2020 was the beginning of what seems like unending “unprecedented times” in the sense that most things are still not quite back to normal. Most of us have found a “new normal,” to use another cliché, and advertisers have trudged forward, but many businesses’ purchaser trends have changed over the past few years.”

The 6 Essentials of a Successful Paid Media Strategy in 2022