Creating Accessible Email Marketing Campaigns
Email accessibility refers to the creation of email content that people with disabilities can understand and interact with. You can create accessible emails by understanding how people are reading them.
AWeber contributor Nahla Davies has shared some useful tips to make your email marketing campaigns more accessible.
Davies says, “It’s important to make your emails accessible to every current and potential customer. Here’s why:
Ecommerce is likely an important source of sales for your business. In fact, ecommerce makes up 40% of retail sales — how much of your business depends on online sales?
Email marketing is an integral part of growing and facilitating these online sales. After you make a sale, your customers expect order and delivery confirmation emails.
All of your customers need this information, but they won’t all read your emails in the same way. That’s why you need to make them accessible in every way someone may consume the email content.”
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