Guide to Amazon SEO
Amazon SEO optimization is the process of improving the overall quality of an Amazon webpage to increase its visibility and drive substantial traffic on the platform.
Search Engine Journal contributor Kristopher Jones has published ‘Amazon SEO: A Comprehensive Guide For Sellers’.
He says, “Just like with Google, an Amazon SEO strategy must be built on keyword research.
Without the right keywords in your rankings, your products will seem irrelevant and won’t show up for users.
I’ll talk about how and where to optimize your listings for keywords in a minute. First, we need to know where to find keywords and how to perform keyword research.
One great way of performing keyword research that every Amazon seller should know about is using the Amazon search box.”
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