Link building is an important task that leads to better SEO performance and more visitors. By knowing what to do and what to avoid, you can achieve better results.

Search Engine Journal’s Heather Campbell has published an article highlighting the top four link-building mistakes to avoid in 2022.

She says, “Time and again, companies of all sizes face the same link-building issues.

They consistently dedicate time, energy, and resources. They follow the same processes, yet they get the same lackluster results.

So what are they doing wrong?

Here are the most common link building mistakes:

  1. Not looking at on-page SEO & search intent first.
  2. Not creating linkable content.
  3. Performing bad outreach.
  4. Setting poor expectations.”

Top 4 Link Building Mistakes To Avoid In 2022

Search Engine Journal

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