Content marketing is a dynamic process that requires continuous improvement in making the content more useful for your audience.

Content Marketing Institute contributor Manick Bhan has published an article highlighting the 3R )Reduce, Reuse, and Recycle) strategy for content that gets you more visitors from the search engines.

He says, “You’re likely familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content?

Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings.

Let’s get started.

Create a content inventory

You must know what content exists. If you have a spreadsheet or other tracker detailing your content assets, skip to step two. If not, it’s time to create one. For each asset, include:

  • URL (our team links each page to its title)
  • Title
  • Author
  • Post date.”

How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

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