The term bounce rate refers to the percentage of visitors from an external source that land on a page and leave without navigating to another.

Practical Ecommerce contributor Ann Smarty has published an article explaining what bounce rates mean for SEO.

She says, “Bounce rate is a helpful metric only compared to other pages on your site — to identify (and understand) pages with an unusually high or low bounce rate.

A high bounce rate could indicate a slow load, poor design, confusing content, or other flaws. (It could, again, also mean the page responded to visitors’ needs without having to explore the site further.)

User Behavior

Once you have identified pages with a higher than average bounce rate, track what visitors are doing on those pages and the elements they interact with.

Microsoft’s user behavior tool, Clarity, is helpful for identifying on-page experiences.”

What Bounce Rates Mean for SEO

Practical Ecommerce
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