Email marketing gamification refers to embedding a game into your emails. It’s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement.

AWeber contributor Jenna Bunnell has published an in-depth article explaining email marketing gamification and its benefits.

She says, “Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand.

It improves customer retention and brand loyalty

If customers know you as the brand that rolls out fun and reward-filled email games on special occasions, they’re more likely to open and click your emails. If you’re lucky, they might even tell their friends about you.

This is because no matter how big or small, customers like rewards. They especially like rewards that have the ‘exclusivity’ of having to work or compete for them. 

You could go a step further and combine your email marketing gamification with a customer loyalty program. This is a sound strategy for increasing long-term customer engagement.”

Email Marketing Gamification: Making Your Emails More Fun

AWeber

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