When it comes to SEO, there is a lot of information. To filter the most authentic information, you need to equip yourself with the right mindset.

Searchmetrics contributor Boris Wartenberg has published an article highlighting four harmful SEO misconceptions.

He says, “SEO myths are hard to dispel. Four of them, in particular, are bad enough to cause damage to your brand and limit its revenue potential. Read this post and learn the most harmful SEO misconceptions.
Misconception 1: SEO is a one-time thing To get top rankings all you need to do is optimize the content of your website for search engines — once. Unfortunately, it’s not as simple as that. In truth, SEO is not a sprint but a marathon. There are several reasons for this:

  • First, search engines like Google love strong and up-to-date content. They want to give users the best possible search results. The Google algorithm does not like to see outdated content either. So, you should continuously check, change and add to your content. But above all, keep it up to date. This also includes technical improvements and new internal links.”

4 Harmful SEO Misconceptions

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