According to HubSpot, Surround Sound Marketing refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results.

Semrush contributor Alisa Meredith has published an article on how to use surround sound SEO.

She says, “Surround Sound marketing enables you to be everywhere your customers are searching online.

Get Found in SERPs

Traditional SEO prioritizes getting our own content to rank. With over 4 million blog posts published daily, gaining a top spot in the search results for important keywords can be tough. Sometimes it’s near impossible.

The great news is that you don’t need to own those top spots in order to succeed, you just need to be included in the existing top pages!

Take a look at the top organic results for “best meal delivery services.” Not one of the top results is owned by a meal delivery service company. The competition is just too great. Instead, we see results from large publications such as NBC, CNET, and Good Housekeeping.”

How to Use Surround Sound SEO

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