Content that captivates your audience’s interest can help you achieve your marketing goals. Evergreen content feels like a lucky strike – reaching a person at the exact moment they need it.

Content Marketing Institute contributor Ann Gynn has shared five evergreen content tips for a year-round marketing strategy.

She says, “Including evergreen content (blog posts, articles, videos, infographics, etc.) as part of your marketing strategy helps. Think of your evergreen pieces as the canned goods in your content arsenal. A well-stocked content pantry means visitors will always find something worth consuming.

1. Choose an evergreen topic (and make it timeless)

You probably already have a lot of evergreen content – or potential evergreen content – in your library. They’re the timeless pieces (often SEO champions) that attract visitors month after month.

Here’s an example. Betty Crocker sells cake mixes and frosting, so articles that explain how to decorate a cake make sense for the company’s content marketing strategy. The brand’s evergreen article It’s the Perfect Time To Try These 5 Surprisingly Easy Cake Decorating Techniques appears high on the search result page for “how to decorate a cake.””

5 Evergreen Content Tips for a Year-Round Marketing Strategy

Content Marketing Institute

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