Five Steps to Choosing a Webinar Topic
Webinar success is often measured by registration and attendance. To excel in both of them, the first thing you should work on is the topic of the webinar.
Quick Sprout’s Lars Lofgren has published an article highlighting five steps to choose a webinar topic.
He says, “Selecting the right webinar topic involves more than just picking a subject that is interesting to you. It requires a strategic approach and analysis. But that process isn’t as hard as it sounds. You can choose a winning webinar topic and create a successful webinar in just five steps:
#1. Identify Goals and Objectives
Choosing a great webinar topic begins with a little legwork. Start by thinking about why you want to do a webinar in the first place. What do you hope to accomplish?
Here are a few common reasons people put on webinars.
Reach and Teach Employees
With more and more workforces going remote, sharing important information with employees–and ensuring they understand it–can be a daunting task. Zoom is a great option for smaller meetings among teams or departments.”
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