Strategies to Improve Instagram Engagement
When it comes to improving your social media marketing performance, engagement is the key. By engaging your followers with quality and timely content, you can achieve desired results.
Social Media Examiner contributor Anna Sonnenberg has published an article highlighting some useful tips to improve Instagram engagement.
She says, “The study suggests that images with either low or high (but not medium) design complexity tend to generate the most likes. How can you strike the right balance among various design elements? See below for a breakdown of the three factors and an explanation of how you can arrange your photos to incorporate each one.
6 Instagram Image Elements to Optimize for More Likes
From feature complexity to design complexity, high-performing Instagram images need the right mix of visual elements. Take a look at how to optimize each of the six factors so you can maximize likes on your Instagram posts.
#1: Color Spectrum
When it comes to color richness and distribution, the study concludes that images in the middle of the spectrum tend to perform best. As the results show, Instagram likes gradually decline as the number of colors in an image increases.”
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