The ROI of Re-optimizing Content [Case Study]
Content re-optimization is the process of updating existing content with new material in order to add value to the original piece.
MOZ contributor Lauren Fox has published a new case study ‘The ROI of Re-optimizing Content’.
She says, “If you’re anything like me, you’ve probably invested significant time and energy into creating awesome content for your brand — and just like me, you know exactly how much effort goes into every single word published. There’s the planning, the research, the writing, the rounds of review, the copyediting, the proofing, the curation of helpful visuals, and finally clicking “Publish” once you’re done. All of this takes time and participation from multiple stakeholders.
It’s exhausting. And expensive.
It’s in your best interests to protect the time and monetary investment you’ve put into every single piece of content you create for your brand, and make sure it keeps performing at or beyond your expectations. This is why we re-optimize our content at Brafton. Because we’ve found it’s an incredibly cost-effective way to keep our content competitive and generate the business results we expect from our website.”
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