In 2021, approximately 196 billion mobile apps were downloaded from the Google Play Store. App development has come up as another big domain.

Naomi Ben-Ayoun, Senior Director of Engineering at Google AdMob has shared four ways to set your app business up for success in 2022.

She says, “2021 has been a big year for app developers — global consumer spend has reached new heights; expectations around digital security continue to shift; and mobile platforms and regulators are introducing changes to better protect user privacy. These will likely continue to be major themes in 2022, so we’re sharing some monetization strategies to help you drive business growth in a fast-evolving landscape.

Diversify your demand sources to deliver more value

As the industry pivots to real-time bidding, strong demand sources can help you make the most of your unique inventory. Access to a diverse range of buyers in particular can deliver strong effective cost per thousand impressions (eCPMs) for your inventory.

Google AdMob supports many demand sources to help you earn more across real-time bidding and waterfall mediation. The AdMob network includes demand from Google Ads, Display & Video 360 and more than 200 demand-side platforms (DSPs).”

4 ways to set your app business up for success in 2022

Google Blog

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