How to Build a Strong Content Marketing Team
Content marking is a dynamic task. You need to know how, when, and where to publish. You need people who know how to organize information online with the purpose of reaching a specific audience. You need a team of people who are good at various tasks associated with content marketing.
Search Engine Journal contributor Amanda DiSilvestro has shared 11 tips for building an exceptional content marketing team.
She says, “How do you build out an exceptional content marketing team – one designed and equipped to meet your organization’s content marketing goals and needs?
Put these 11 tips to work for you as you build yours.
1. Determine Your Marketing Objectives
Knowing your “why” or the vision is the most crucial step in your marketing strategy as this is how your company will promote itself to the public.
It’s also important to set goals for your content marketing program, which will help align the team, understand the purpose, and measure progress and success.”
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