Three Ways to Make Your Content Marketing and SEO Strategies Work Together

By combining your content and SEO strategy, you can achieve your desired marketing goals.

Content Marketing Institute contributor Eric Walter has shared three useful ways to make your content marketing and SEO strategies work together.

He says, “Remember – it’s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions.

Use the right data to create stronger content

Yes, SEO does have a vital role to play in content success. But when it comes to your overall marketing strategy, the old saying, “content is king” rings true. Industry research supports this. For example, 82% of marketers in HubSpot’s 2021 industry report say they actively use content marketing. However, simply creating content isn’t enough to ensure that you’ll achieve strong returns on your content investment.

One key to becoming more successful with your content development strategy is to use data to understand your audience’s preferences – both within your industry and across the greater content landscape.”

How to Make Your Content Marketing and SEO Strategies Work Together [SPONSORED]