Strategies to Reduce Your Bounce Rate
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
Search Engine Journal contributor Natalie Hoben has published an article highlighting 20 proven ways to reduce your bounce rate.
She says, “Here are 20 proven ways to reduce your bounce rate when needed.
1. Pay Attention To Page Load Time
When a user has to wait an excessive amount of time (and by excessive I mean more than three seconds) for a page load, it creates an incredibly poor user experience.
The content on the page does not matter if a visitor cannot even see it immediately.
Page load time is even more crucial on mobile devices because users are more likely to become frustrated with slow load times and bounce.”
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