An effective SEO strategy and a well-designed website that offers a great experience to your visitors – can lead your business to success.

Go Fish Digital contributor Rachel Wock has shared five tips to level up your SEO and user experience together.

She says, “Incorporating these UX tips from Go Fish Digital will help your site stand out in the search results while giving your visitors the best experience possible. If your site uses Shopify, consider also checking out our Ultimate Shopify SEO Checklist to ensure you’re tracking all the metrics available.
1. Make Your Navigation IntuitiveImagine your website’s navigation like the way a restaurant’s menu or an office directory might appear. Your navigation should communicate what your website is about and what’s most important to your visitors, whether that’s Ecommerce or informational pages. It should also be immediately visible near the top of the page so that your audience can navigate where they want to go. Some basic tips to follow are:

  • Place your navigation at the top of the page to be most visible.
  • Make sure it’s differentiated from body content. Vary your navigation’s font, color, or typeset from your other content.”
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