HubSpot contributor Kirsty Daniel has published an article ‘The State of Content Marketing in 2022′ highlighting major content marketing trends and statistics. 

She says, “As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2022 and trends to look out for throughout the year.

Content Marketing Stats to Know

  • 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022.
  • 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget.
  • Over 60% of marketers measure the success of their content marketing strategy through sales.
  • Marketers’ primary goals for running marketing campaigns are brand awareness, increasing sales, and increasing engagement.”

The State of Content Marketing in 2022 [Stats & Trends to Watch]

HubSpot

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