Is SEO Worth It? [Answered]
SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience.
The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’.
He says, “There’s a problem of accountability in the SEO industry.
I’m going to use a viral tweet to illustrate the problem – I’m not dunking on the author (tweets are always context free, especially viral ones) but I think it’s symptomatic of a very specific problem within the industry.
The central problem is understanding what “SEO investment” actually looks like. A $10,000 (or even $10k / month) investment in SEO is typically framed as an investment in an SEO agency / consultant / team.”
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