Visuals are essential to creating content that will help your business stand out and draw in an audience.

Content Marketing Institute contributor Jodi Harris has shared nine visual content tips and examples from creative brands and experts.

She says, “Visual trends and creative platforms come and go in the blink of a smartphone camera’s eye. Take a fresh look at how your brand’s photos, videos, and graphics can do the talking. This collection of best-practice tips comes from some of the industry’s most creative and design-minded content experts. It also includes best-in-show examples to inspire you to put your brand’s vision on display.

1. Consider the story – not just the visuals

Visual storytelling isn’t just about the pictures. Visuals should enable a clear, consistent story from your brand. Even if each individual visual asset doesn’t tell an obvious story, your audience should be able to follow the narrative thread.

It’s a point CMI’s chief strategy advisor Robert Rose emphasizes in his detailed Marketing Makers lesson on the subject. His top-line advice: Think like a storyteller. Then plan your visual media to represent and relate the story across all your platforms.”

9 Visual Content Tips and Examples from Creative Brands and Experts

Content Marketing Institute

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