No matter the size of our content marketing team, we all need to understand how data can be applied into actionable insights to our content strategies. It’s really easy for the big fish to power up their fancy tools to break down data and make it easy to understand. But what happens when you don’t have fancy tools or analysts? You ask other content marketers.

Content Marketing Institute is hosting a webinar ‘Content Marketing Measurement: Data & Insights for Everyone’ on Wednesday, April 6, 2022, at 2.00 pm ET.

The CMI team says, “In this webinar we’ll discuss:

  • The qualitative and quantitative tools you need in your content marketing toolbox
  • Measuring that doesn’t involve clicks, traffic or downloads
  • Linking measurement to the objective of your content
  • The best data-driven sources for creating content
  • Gaining confidence through data
  • Real-life hacks that can simplify data analysis.”

Content Marketing Measurement: Data & Insights for Everyone

Content Marketing Institute

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