Six Tips to Pivot Your Content Plan
Successful content marketing requires a clear strategy. With a proper plan, you can create content that brings conversions.
HubSpot has published an article outlining six steps to pivot your content plan (based on inputs received from HubSpot managers).
Kayla Carmicheal says, “Let’s take a look at advice from Jonassen, as well as tips from managers across the marketing field — including Senior Social Media Manager Kelly Hendrickson, Global Brand Marketing Manager Alicia Collins, and Content Growth Strategy Manager Karla Hesterberg.
Let’s get started!
1. Know when to pivot.
Knowing when to switch up your content strategy is never an easy decision to make. There are a couple of aspects you should consider when you find yourself needing to re-work your content strategy, but first is knowing when the right time is to do that.
“The toughest part about pivoting your strategy is knowing when,” Hendrickson says. “As a social media manager, I would ask myself, ‘Right now, can we provide value to our audience?’ ‘Can we provide content that will be helpful and welcome in the social space?’”
46% of marketers surveyed by the HubSpot Blog said they knew it was time to pivot because their previous content strategy was experiencing poor engagement.”
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