Barry Schwartz of Search Engine Roundtable has published a new vlog post ‘Smart Search Marketing Tools That Help You Make Decisions’ featuring James Gibbons.

He says, “James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame’s history in the space, working at a lawyer directory first, then moving to agencies like Acronym and Publicis Sapient and then getting into the software space in 2016. James is super passionate about building useful tools to help guide search marketing decisions. I just want to be clear, these vlogs are NOT paid or sponsored and are not advertisements.

We spoke a lot about how these reporting tools are going beyond reporting and turning into a decision engine to give you actionable next steps you can take. I kind of joked that SEOs will be out of a job soon because the machines can make all the decisions and even implement them. But James said no, we aren’t there yet, your SEO jobs are safe, humans still need to make the final call. We spoke about this early on and how these decisions can be made.

The algorithms, machine learning and AI will just keep getting better as more data is being fed into the models. ”

Search Engine Roundtable

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