Twitter Testing New Ad Formats [Report]
Search Engine Land contributor Danny Goodwin has reported that social media platform Twitter is testing three new ad formats.
He says, “Here’s everything we know about the ad formats and examples of brands using them.
Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can also pick from 10 colors to highlight up to three words from their ad copy. Twitter users who tap or click on the highlighted words will be taken to a landing page, which the brand specifies. Brands testing this ad format include Oreo, Bud Light and Wendy’s.
Here’s what it looks like:
Product Explorer Ads. These are 3D product ads. Users can swipe and rotate a product to view it from multiple angles. Users can click on the Shop Now button to buy it from the advertiser’s website.”
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