Content Marketing Matrix – Everything You Need to Know
Content marketing matrix is a framework to help direct your marketing based on your specific content goals, whether you want/need to entertain, inspire, educate or convince your audience.
Search Engine Journal contributor Greg Jarboe has published a comprehensive article on how a content marketing matrix can help you achieve success in content marketing.
He says, “A decade later, I don’t have a problem with using a 2×2 matrix “as a starting point.”
But it reminds me of the scene in Star Trek II: The Wrath of Kahn (1982) when Captain Spock (Leonard Nimoy) analyzes the tactics of Khan Noonien Singh (Ricardo Montalbán) and observes, “He is intelligent, but not experienced. His pattern indicates two-dimensional thinking.”
That’s why I believe experienced content marketers need a three-dimensional matrix to compete successfully in a world where:
- YouTube has more than 2 billion monthly logged-in users.
- 500 hours of video are uploaded to YouTube every minute.
- Video content is playing a starring role in all four quadrants.”
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