By gaining deeper insights into Google Analytics 4, you can make yourself comfortable with site traffic, user engagement, events, and conversion reports.

Search Engine Journal contributor Kayle Larkin has shared four tips to help you get started with Google Analytics 4.

She says, “Here are four GA4 tips to get you up and running.

1. Site Traffic

Let’s start with the basics. How will you know if your marketing efforts are resulting in site growth?

To measure site traffic, you can look at users or sessions.

Users represent an individual who visited your website.

Sessions represent “visits” or the different times a user visited your site.

The metric (quantitative measurement) you use is up to you. Just be sure you choose one and stick with it.”

Getting Started With GA4: These 4 Tips Will Get You Up & Running

Search Engine Journal

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